Videos
TCB 5: How to Catch Candidates at the Right Time
Ever heard the term timing is everything? Well, it’s true. If a candidate does not engage during outreach, when you have a proven message that converts, then it comes down to timing. What if you could reach the right candidate at the right time to bring them onto your team. Believe it or not, it…
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TCB 4: Why Your Hiring Message Fails
Why can’t you get candidates to engage or why are they falling out in the process? Today, I’m going to teach you a simple and surefire way to increase candidate engagement. Whether you are using job postings, email messaging, LinkedIn or InMail messaging, text, or cold calling, your message should always differentiate your company as…
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TCB 3: Where are your Qualified Candidates?
Where are your Experienced Candidates? A pool of experienced candidates is one of the three crucial elements to successful talent capture. So where are your top-tier candidates? In most cases the answer is; they are working for your competitors. Before you can cast your reel out into the water it is best to build a…
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TCB 2: Why Internet Job Postings Don’t Work
Why is that when you post a job ad on LinkedIn or Indeed, they frequently seem to get little traction with the quality candidates that you’re seeking? There are many answers to why this seems to happen in the heavy civil industry, but first we need to have some understanding on the context of acquiring…
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TCB 1: What’s the Cost of an Open Position?
What is the cost of having an open position go unfilled? So, you need to fill a position. It could be from attrition, company growth, or succession, the bottom line is position needs to be filled. The real question is how much is it costing you to continue doing business with the position vacant? This…
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Two Minute Tuesday: Highlighted Accomplishments, It’s Not What You Do, But How You Do It Better
Hello, and welcome to another Two Minute Tuesday, where we provide tips and advice – short and sweet – for career advancement. My name’s Taylor Maurer and I am the founder and senior managing partner here at HCRC. Today we’re going to continue with the theme of creating a resume that will get you noticed.…
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Two Minute Tuesday: Craft a Professional Summary with Punch
Hello, it’s Taylor Maurer with HCRC here, back for another installment of Two Minute Tuesday, where we offer you free advice – short and sweet – to help you achieve your career goals. Last week we discussed why you should not use an objective in your resume and instead, highlight your overall career experience in…
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Employer Branding and Employee Value Proposition
Your two most powerful tools for attracting the best-in-class industry candidates are your employer brand and Employee Value Proposition (EVP). If you are not crafting and utilizing these two tools in your recruitment marketing, then you are losing the war for talent. Let’s take a quick look at what they are and how you can…
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Be Prepared for Professional Displacement
In 1907, an English officer by the name of Robert Baden-Powell devised what would become the motto of the Boy Scouts: “Be Prepared.” He advised in his book, Scouting for Boys that, “You are always in a state of readiness in mind and body to do your duty.” The recent arrival of Covid-19 (or simply…
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2 Minute Tuesday: My Objection to Your Objective
Today we are focusing on your objection and why you should not state an construction objective at the top of this important document. Doing so is one of the two most common missteps people make when putting a resume together. We’ll cover the second one in a future Two Minute Tuesday. Let’s get to the…
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