Videos
Employer Branding and Employee Value Proposition
Your two most powerful tools for attracting the best-in-class industry candidates are your employer brand and Employee Value Proposition (EVP). If you are not crafting and utilizing these two tools in your recruitment marketing, then you are losing the war for talent. Let’s take a quick look at what they are and how you can…
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Be Prepared for Professional Displacement
In 1907, an English officer by the name of Robert Baden-Powell devised what would become the motto of the Boy Scouts: “Be Prepared.” He advised in his book, Scouting for Boys that, “You are always in a state of readiness in mind and body to do your duty.” The recent arrival of Covid-19 (or simply…
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2 Minute Tuesday: My Objection to Your Objective
Today we are focusing on your objection and why you should not state an construction objective at the top of this important document. Doing so is one of the two most common missteps people make when putting a resume together. We’ll cover the second one in a future Two Minute Tuesday. Let’s get to the…
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